Guides that get things done.
Step-by-step guides on SMS, WhatsApp, software and marketing for businesses in Egypt, written by the team that builds and runs them.
7 guides · SMS, CRM, Outdoor, Digital marketing, Websites, Cyber security
Latest guide
How long can an Arabic SMS be?
Why an Arabic SMS holds 70 characters, not 160, how long messages split into parts, and how to write campaigns that fit in one SMS.
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What is a CRM, and when does a small business need one?
What a CRM does day to day, the signs you've outgrown WhatsApp and Excel, and how to set one up without slowing your sales team down.
Billboards or bus ads: which one fits your brand?
How billboards and bus ads in Cairo differ in reach, cost and message, and how to pick one for a launch, a branch opening or a seasonal offer.
What goes into a monthly social media plan
What a good monthly social media plan for Facebook and Instagram includes, from strategy to the month-end report, and what to ask before you sign.
Website or online store: what do you need first?
How to choose between a company website, an online store and a booking platform, based on how your customers already buy from you.
Five phishing signs every employee should know
The five warning signs of a phishing email or message, what to do in the first minutes after a click, and how to train your team to spot them.
SMS Order Notifications for WooCommerce: setup guide
Send customers an automatic SMS when their WooCommerce order changes status: install the plugin, connect Masters SMS, write templates and read the logs.
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Ask us about SMS, CRM, outdoor ads or your website on WhatsApp. A person replies, and the best questions become our next guides.